 | basic principles |  | customer orientation
The understanding of customer orientation shall, without any compromise, be the orientation of all activities and processes of a corporation on the constantly changing wishes, requirements and expectations of external and internal customers. Emphasis is on “internal customers”, meaning, everyone is supplier of the downstream- and customer of the preceding process. .
|  | process orientation
Is the turning away from the result oriented quality assurance toward error prevention, meaning, "producing quality into the product". All corporation processes have to be analyzed, improved and metrics for improvements have to be established. Besides that, process orientation contains also process oriented work division as a „horizontally geared” form of organization. .
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 |  |  | Co-worker orientation
All co-workers are actively integrated in quality management. Each single co-worker is seen as a potential for quality improvement, therefore, treated accordingly. Evenly important is that each co-worker is responsible for their work and therefore for reaching the quality goals. .
|  | principle of constant improvement
Is to be understood as a mentality, which every co-worker is supposed to posses. With all procedures all involved co-workers are responsible for actively reviewing and optimizing these procedures. |